This client has an incredibly diverse workforce of over 4,000 people - 20% of whom work from home, while the remainder are based in 22 locations nationwide.
Any communication we developed would need to be flexible, quick and easy to roll-out.
A survey of sample employees revealed poor financial understanding, with employees rating their average pensions knowledge 6/10.
Committed to ensuring financial wellbeing of staff, our team was challenged to:
educate and empower
reached through 30+ face-to-face
and online sessions
- online and offline extending the client's
existing media capabilities
- from posters to employee-led video content and
of surveyed employees said:
of staff now convinced their pension is important
There was a change in the benefits on offer and as such a need to increase awareness and understanding.
The challenge was to make sure we reached a wide audience reach – with a clear deadline for action. There was a change in the benefit on offer and as such a need to increase awareness and understanding.
The key areas of focus:
A creative concept deployed over
a three-phase campaign
Posters and flyers
Managers briefing packs
Direct email to employees
of the benefits on offer
elected to take action and join
made an active investment decision
We work with clients to deliver long-term engagement plans. It’s about helping employees understand the benefits that they are provided with. And how they can make the most of them, no matter the stage of life.
Every employer has different needs. Each has a range of employees at different stages. There’s no two exactly the same. We work with each client to understand their business, their priorities and their messages. Together we agree a collaborative engagement plan – using regular communications as well as one-off campaigns. All based on our skills and experiences of what works and the employer’s insight into their workforce.
…like a statement insert
in digital engagement
..across multiple channels
in website usage during and after
We understand how important it is to make sure people are informed and engage with your business – either as customers or colleagues.
Our multi-disciplined team get great things done. A rich blend of skills and experience – built on our marketing background from a range of businesses.
We look forward to working with you.
Compelling ongoing targeted communications across the lifetime of your scheme managed by 56° and delivered by Standard Life and authorised third-parties.
Ready-made and bespoke campaigns
Digital innovation and personalisation
Social media and nudge communications
Guides and tools
Fees may apply depending on your requirements.
Let us know what you'd like to talk to us about - and how we can get in touch. We'll aim to get back to you within 24 hours or less. Except at the weekend.
We will use your details to contact you about the services 56° provide and won’t pass them beyond companies in the Standard Life Aberdeen group.